But his latest venture may be the most controversial here. As Germany continues to debate the legalization of prostitution a decade ago, Dreyer is promising to make it safer and reduce exploitation.
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In he and his two brothers founded Kaufmich. They say it will improve the profession by creating a free market for independent prostitutes. Slim with tidy, close-cropped hair, Dreyer founded Germany's most popular hookup site, Poppen. Although pimping and other related activities remain against the law, prostitution has been legal in Germany since This spring, the increasing visibility of large commercial brothels and a perceived if unproven uptick in street prostitution prompted a parliamentary call for a debateon tougher regulations.
The expressed aim of proposed new rules for the industry is to protect sex workers.
However, sex workers and their advocates say measures such as the introduction of ID cards for prostitutes would be counterproductive. Critics say they could enable customers to blackmail single mothers frightened of losing their children, for example. Withactive members logging in every week, nearly a million views and more thanmessages sent between users each day, Kaufmich.
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The company earns its revenue from membership fees and online advertisements, not facilitating transactions. The prostitution portal ranks among Germany's top websites and the top 10 of adult sites. Like an X-rated Facebook-meets-eBay, it offers sex workers direct access to thousands of customers, which makes operating independently from brothel owners or an illegal pimping service more financially viable, says a sex worker called Undine de Riviere.
Other features promise to make potentially dangerous interactions safer.
More than half of Kaufmich's users have opted for the safe sex badge. An eBay-style ratings system also rewards cleanliness and better customer service.
Prostitutes can rate their customers, helping create virtual identities with histories that promise to reduce the risk of meeting strangers for sex while retaining the anonymity that's essential to the business. That's a little scary.
Although it's essentially a marketing tool, the website also complements the work of Germany's nascent sex worker unions by hosting an online venue for prostitutes to discuss concerns such as taxation that may not receive mainstream media attention, Dreyer says. The fact that the site makes its users money makes it especially attractive, said de Riviere, who is also a spokeswoman for Germany's recently formed Trade Association of Erotic and Sexual Services.
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